Idata pro 35/15/2023 Portuguese was actually my second choice after Japanese and at first, I was pretty sad that I didn’t make it to the first one. So, I chose to study a language that is not very common, which would allow me to find interesting jobs, travel and live abroad, and get to know new cultures. Learning Portuguese was not Yana’s first choice, but it became her best one: “After 8 years of Maths in school, I decided that I didn’t want to have a single subject related to it. (Part of A Data Pro for 4 and a half years) I started a basketball team at university in Geneva when I was the president of the association of students… However, what usually stands out is that I am a Brazilian who loves ice hockey more than football! From Rogers Arena in Vancouver to La Patinoire des Vernets in Geneva, beer, friends and hockey became one of my favourite hobbies.” I have worked since 2014 managing the official transportation at the ATP Geneva Open tennis tournament. “I am a huuuge sports fan, I consume it like oxygen! I played handball for a total of 16 years, which is more than half of my life. Sports are an important part of Luiz’s life. Oh and morning memes! It is not a real morning if I do not start it with coffee and those memorable memes in the chats!” Team spirit is very present and at every opportunity, seniors and managers have allowed or pushed me to “think outside the box” – sounds like I love a cliché eh?! I found empowerment and recognition at A Data Pro, which in my eyes are key in a professional journey. He said: “Honestly, I like a lot of things but especially the people! Even though I have never met my colleagues personally, there is a real connection, there is fun, laughter… always aligned with a strong work ethic and reliability. We asked Luiz what his favourite part about working at A Data Pro is. Finally, “when push comes to shove”, I consult with friends and family (young cousins can be very helpful when new slang comes into play!) ![]() In my opinion, finding and understanding the context of conversations, trends, reactions, is always a good path towards interpreting data and delivering reliable information. ![]() Luiz says that “combining research and logic is my primary reaction to any challenge, and Google is the go-to search tool “for me and all Flamengo fans” – as in an old reference to something being common knowledge to many – based on the historically large number of fans of that football club in Brazil. Last but not least, slang… there’s always something new!” However, in my experience, the greatest challenge working with this language and its variations has been the relation between the high volumes of content and defining relevance, always taking context, tone and sentiment into account. “I believe that the first thing that stands out is that Brazilian Portuguese and Portuguese is string building and research, which can be tricky given the differences in vocabulary in almost every area, from the names of fruits to the names of tools, types of clothes, among others. Throughout his time at A Data Pro, Luiz has worked on many projects and he shared some of the challenges he has faced when working with the language: On a personal note, I would stick with the more “musical” Brazilian Portuguese accent (sorry grammy!).” ![]() A funny yet useful coincidence, however, is that half of my family is from Madeira Islands, in Portugal, and given that I am only the second generation of the family in Brazil, I was also raised being exposed to their vocabulary and accent and got used to speaking it according to the context. ![]() Luiz was born and raised in Brazil and “Portuguese is my mother tongue (disclaimer of no fun story behind that!). Here is what they had to say: What it is like to be a Portuguese analyst? We have employees from all over the world catering to their needs and in this instalment of the Confession Series, we spoke with four Portuguese analysts. It is also celebrated on May 5th otherwise known as “World Portuguese Language Day” ( UNESCO, 2021).Īs a major language of international communication, Portuguese is highly requested by A Data Pro clients who want to remain on top of trends and successfully communicate with Portuguese-speaking audiences. Did you know that the Portuguese language is one of the most widespread languages in the world with over 265 million speakers? Another interesting fact that you can use as a party icebreaker is that Portuguese is one of the world’s fastest-growing languages that will dominate the business world as well as the official language of ten countries.
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